Community Discussions
Explore the latest discussions and community conversations related to this domain.
How important are reviews on your own website?
Main Post:
It always feels like product reviews on a business' website are cherry picked and I can't imagine I'm the only one that feels that way. Does it actually make a positive impact to have them, or could I get away with not having them entirely?
Top Comment: Most sites have reviews. People subconsciously or consciously expect to see them. With online shopping people are sheep, if they see other people have bought they will buy...and it works (as long as the rest of the site is up to par). Also if you include a customers location with the review it boosts sales of customers in similar locations (they relate).
User Reviews on Website
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As part of a tech startup, we know how important user reviews are. Currently, I am using Google Reviews to show user reviews on our website. However, I've come across info saying that Google Reviews are a major ranking factor for local searches and if you have a brick-and-mortar presence or serve a specific geographic area.
Considering we don't have a brick-and-mortar store, and our aim to reach a global audience, I'm curious: Is Google Reviews still an appropriate choice? Are there alternative platforms? Thanks a ton!
Top Comment: Take the advice I’m about to give you extremely seriously as I’ve done many physical and digital businesses: You absolutely want a US presence in a major city as a physical address. You can get a post box and register a business so you have some address going for you. Even a wework address is fine. Register your business on Google for Business and they will mail you a physical postcard to your address so they can verify that there’s actually a presence there. This is important and a huge distinction between physical businesses and online businesses. Aggregate your reviews, product videos, and set up a Google business chat and phone number with this listing. After about 20 reviews collected in the first two months, you will rank very well. Make sure they all come from real people that I’ve had Google profiles for a couple years now. Basically anyone who used Gmail Whenever you release a new demo or product update, publish it to your Google business profile page and make sure it pops up on Google news as well. This unlocks a fair amount of value quickly and cheaply When you launch your Capterra and G2 pages the rep there will allow you to import your Google reviews to get you started - but you have to ask because they will rather want all your customers to create Capterra or G2 accounts and rewrite their reviews on those websites. Your product, images and videos across Google business, YouTube, etc. helps with search relevancy Remember to optimize for Google before you optimize for any other platform because Google remains the first place people start their search journey By the way, if I want to search something on Reddit, I search for the topic on Google and add the word Reddit in the end, and it shows me threads or comments in Google search results. Reddit has optimized for Google SEO in ways that us mortals cannot. Quora has come close though.
Reddit - The heart of the internet
Main Post: Reddit - The heart of the internet
The best place for product reviews is … Reddit?
Main Post: The best place for product reviews is ... Reddit?
Top Comment: Bad reviews from google or Amazon are deleted, Reddit doesn't care so you can tell us
Looking for Brutally Honest Website Review
Main Post:
So I've created a quiz funnel that is doing really well, but it seems like when people make it to my site, conversion drops off significantly, most of my sales have seem to come from people building a relationship with me through email or sales/coupon campaigns.
I want to get my site to a place that doesn't put off users. I also primarily sell on amazon, but put a website on top so I could capture customer information and email.
https://shop.spicy-lola.com/
I do plan on moving the domain to not be a sub domain, and making proper product pages, but what else could I do. I also want to incorporate the copy somehow I've written right above the frequently asked questions.
I've been stuck at making a few several thousand a month, and would like to finally break into a Five figure month.
Top Comment:
The number one issue is that the site doesn't render properly on mobile. It's unusable, on some devices at least. Look at your site metrics for what proportion of your visitors are on mobile. Google will shortly stop SEO ranking any sites that don't work on mobile.
The second key issue is that there's no expectation of going to Amazon to make a purchase. It looks like a regular commerce site. If the buttons said e.g. 'Buy now on Amazon' that would help. Otherwise people may think the site has been hijacked.
On Home, make 'magnetic lashes' the headline, supported by the rest. If I ask you at a meetup what you do and you say 'no glue needed' it would make no sense. It's only when I know what the product is that you can explain the benefits. Or even a headline like 'no glue lashes' would be more succinct.
The model in the image is looking out of the frame. She should be looking towards the text as we follow the gaxe of other people, and probably smiling.
Minimum font size should be 16px.
The site fails for compliance with WCAG accessibility guidelines which reduces the number of people who can use the site and impacts SEO. The alt text for the images is supposed to describe the image.
I'm immediately offered two options. Shop now and get 50% off. Why is it either one or the other? It's a confusing choice. Make it easy.
If I subscribe how will I get my 50%? What if I want to unsubscribe? What are your privacy policies?
Do your customers want to be called 'girlies'? I don't know - make sure you know.
It's a really really long page with lots of stuff on it. Focus on the key messages and don't make me scroll in case I'm missing something. I'll get bored and confused. The key benefits should be at the top, and not repeated. If you need categories of content put them on separate pages with a navigation.
The reviews from Amazon are too small to read. And at this point the customer might think 'why Amazon?' They aren't necessarily the most trustworthy of sources for reviews.
Centered text is harder to read.
A gmail contact for a business isn't good. It doesn't inspire trust. Have an 'about' section that says who you are and why you're doing this. Put a physical address and phone if you can. Make the contact address more prominent in any case - I might have questions or want a bulk order.
What review sites do you trust? Wirecutter, Consumer Reports, etc?
Main Post:
These days for me it's Wirecutter, Outdoor Gear Lab and Consumer Reports.
Top Comment: It's not bifl products but I've been happy with https://www.rtings.com/
CMV: Reddit is better at being a review site than it is at being a social media platform.
Main Post:
The upvote system:
The upvote system reduces fake reviews since real users will downvote them until they are hidden. While accurate reviews will be pushed to the top.
This works poorly for social media because this same system creates an echo chamber of thought as on popular takes will be upvoted. While unpopular takes, even if rational, will be downvoted.
The Threads
On most review sites one cannot communicate with other consumers. I think it would be great to be able to comment under a consumer's review so that one could obtain more information on the product. This Information may be overlooked or purposedly hidden by sellers.
Reddit threads are somewhat difficult to sort through, especially on mobile. Unless someone replies directly to you or has alot of upvotes, it takes a bit of effort to see other comments. So it's a poor feature for social media.
Moderation
If sellers moderate their product subreddit than they could easily manipulate reviews. This is the main issue with reddit reviews but... The upvote system should counter that. Perhaps there can be a feature that prevents sellers from making subbreddits. Maybe an application of some sort.
Moderation is a good thing for reddit as a social media site in some senses. Helps for organization of topics. I find that other social media can tend to have randomized feeds of information even if a specific topic has been esablished. But, similiar to the upvote system, the mods create a bias in subbreddits.
So, what do you agree?
Is reddit better as a review site than it is as a social media platform?
Top Comment: It's deceptive in both cases because when comments are removed the system shows them to the logged-in author as if they're publicly visible. You can see the effect by commenting in this test sub or reviewing your account's history via www.reveddit.com . So as a review site, there may be reviews you don't know about, and as a social media site, you're not getting the complete picture of what a community thinks in any group. That's not due to moderation, it's because the moderation is kept secret from authors of the content.