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How important are reviews on your own website?

Main Post:

It always feels like product reviews on a business' website are cherry picked and I can't imagine I'm the only one that feels that way. Does it actually make a positive impact to have them, or could I get away with not having them entirely?

Top Comment: Most sites have reviews. People subconsciously or consciously expect to see them. With online shopping people are sheep, if they see other people have bought they will buy...and it works (as long as the rest of the site is up to par). Also if you include a customers location with the review it boosts sales of customers in similar locations (they relate).

Forum: r/ecommerce

Can We Really Trust Product Review Websites?

Main Post:

Seems they all have affiliate links so are they really trustworthy or do they recommend products where they maximise their commissions?

Top Comment: Please help keep AskUK welcoming! Top-level comments to the OP must contain genuine efforts to answer the question. No jokes, judgements, etc. Don't be a dick to each other. If getting heated, just block and move on. This is a strictly no-politics subreddit! Please help us by reporting comments that break these rules. I am a bot, and this action was performed automatically. Please contact the moderators of this subreddit if you have any questions or concerns.

Forum: r/AskUK

Are you showcasing reviews on your website?

Main Post:

I’m curious about how many of you include customer reviews on your websites.

Do you find that showcasing reviews helps build trust with your audience and boost sales?
How do you decide which reviews to feature, and do you have any tips for collecting or managing them effectively?

I’d love to hear about your experiences and any advice you might have for those looking to implement reviews on their site!

Top Comment: This is a friendly reminder that r/smallbusiness is a question and answer subreddit. You ask a question about starting, owning, and growing a small business and the community answers. Posts that violate the rules listed in the sidebar will be removed. A permanent or temporary ban may also be issued if you do not remove the offending post. Seeing this message does not mean your post was automatically removed. I am a bot, and this action was performed automatically. Please contact the moderators of this subreddit if you have any questions or concerns.

Forum: r/smallbusiness

Is TrustPilot and other reviews websites a scam?

Main Post:

I've heard a lot of bad experiences with TrustPilot and similar alternatives (fake reviews, biased dispute resolution, etc.). As a business owner, what is your take on these business reviews websites?

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Forum: r/Scams

Is ROAST a good website for profile reviews? : SwipeHelper

Main Post: Is ROAST a good website for profile reviews? : SwipeHelper

Forum: r/SwipeHelper

Writing reviews for money, need website suggestions!

Main Post:

Hey, I'm looking for some quick pocket money and tought this would be something I can enjoy and earn something from. So, do you guys know any legitimate websites that I could try? (Needs to be inside of Europe since I live in Finland.) Thanks!

Top Comment:

As far as I know they either do not exist or are few and far between. Getting into doing reviews comes with some incredibly nasty baggage in the form of "paid for positive" or to say in other terms; you have to be a scumbag.

I did review work for Pojo, Inquest, RGR, Screwattack and a few other small ghostwriting jobs here and there over the years. The starting pay is effectively criminal. I'm talking a penny per 20 words levels of criminal. It takes a few months to a few years to get the better pay (a penny per 3-5 words, which is still far below industry standards).

Not only do you need to contend with pay that would make doing handy andys behind the 7-11 a better alternative; ghostwriters get shit on constantly. They can use all, none, or some of your work and it's often posted under someone else name, robbing you of the recognition that you would require to get a better paying job.

Then there is the first mentioned thing above; pay to praise. Every facet of the review community has to deal with it, be it video games, lawnmowers or TCG's (which is where I started). Give a bad review right after Wizards of the Coast dropped a few million on the website in advertising and expect to be blacklisted until the end of time.

In short, take up professional dumpster diving or selling rocks on the road. Both options are better than the shitfest that is review writing(at least starting out anyways).

Forum: r/beermoney

what website provides honest good quality reviews of mountain bikes online?

Main Post:

I have started to look for a new bike and I see lots of reviews online but I'm skeptical of all of them. I know there are so many lead generation companies out there that most of these reviews are fake.

Can you guys recommend a trustworthy website for reviews?

Top Comment: Instead of direct bike reviews, look for. Bike shootouts where they line up a few bikes and try them side by side. Anytime I see an article on an individual bike, it's a bit bias. Any larger content maker has to keep in mind that the main brand is usually a sponsor also and can't bad mouth then. Yes this is true with all articles because someone had to give them the bike and funds to work.

Forum: r/MTB

Other than this subreddit, where do you look for honest reviews for products before you buy? How do you personally determine if a review is valuable to you?

Main Post:

How do you personally determine if a review of something you're interested in buying is valuable to you? What tells you that it's an authentic review, and not paid for or sponsored?

Top Comment: TBH this sub isn’t even that great for recs anymore. It’s too big for its own good and filled with people trying to validate their own purchases and offering up their (terrible) advice as fact/informative. Ex: I can’t believe how many people recommend shark vacuums around here. Yet SEBO and Miele are hardly mentioned. Though, if you can sift through the garbage there are lots of nuggets that can be uncovered here. (Steele laundry carts, Edlund tongs, fox river socks, Redland cotton etc) As for unbiased reviews: Anything kitchen related: Americas Test Kitchen (Serious eats too, but I get the hint they’re starting to be bought by PR/Marketing dollars) Vacuums: Performance reviews on YouTube Reddit is a great resource, but not broad based subs like BIFL. Look for the specialty subs. Like r/goodyearwelt for footwear, r/vacuumcleaners etc. etc. etc. for more specialized recommendations and product knowledge. FYI A lot of YouTubers/“influencers” are working with brands. People who work with manufacturers for “reviews” and listacles should disclose their affiliation, but it seems a lot of them don’t. Source: I work for a F100 conglomerate that has its hands in many industries (mostly in the B2B space) in a senior marketing role, you would not believe the amount of YouTubers/influencers we pay for. Even for something as menial as a tube of toothpaste (I’m not joking). If we’re doing this in a slow moving b2b company, you can bet the large consumer brands are well ahead of us in that regard. IMO I safely ignore any YouTuber/influencer/content that is pushing a product. More often than not it’s bought and paid for.

Forum: r/BuyItForLife

User Reviews on Website

Main Post:

As part of a tech startup, we know how important user reviews are. Currently, I am using Google Reviews to show user reviews on our website. However, I've come across info saying that Google Reviews are a major ranking factor for local searches and if you have a brick-and-mortar presence or serve a specific geographic area.

Considering we don't have a brick-and-mortar store, and our aim to reach a global audience, I'm curious: Is Google Reviews still an appropriate choice? Are there alternative platforms? Thanks a ton!

Top Comment: Take the advice I’m about to give you extremely seriously as I’ve done many physical and digital businesses: You absolutely want a US presence in a major city as a physical address. You can get a post box and register a business so you have some address going for you. Even a wework address is fine. Register your business on Google for Business and they will mail you a physical postcard to your address so they can verify that there’s actually a presence there. This is important and a huge distinction between physical businesses and online businesses. Aggregate your reviews, product videos, and set up a Google business chat and phone number with this listing. After about 20 reviews collected in the first two months, you will rank very well. Make sure they all come from real people that I’ve had Google profiles for a couple years now. Basically anyone who used Gmail Whenever you release a new demo or product update, publish it to your Google business profile page and make sure it pops up on Google news as well. This unlocks a fair amount of value quickly and cheaply When you launch your Capterra and G2 pages the rep there will allow you to import your Google reviews to get you started - but you have to ask because they will rather want all your customers to create Capterra or G2 accounts and rewrite their reviews on those websites. Your product, images and videos across Google business, YouTube, etc. helps with search relevancy Remember to optimize for Google before you optimize for any other platform because Google remains the first place people start their search journey By the way, if I want to search something on Reddit, I search for the topic on Google and add the word Reddit in the end, and it shows me threads or comments in Google search results. Reddit has optimized for Google SEO in ways that us mortals cannot. Quora has come close though.

Forum: r/startups

The best place for product reviews is … Reddit?

Main Post: The best place for product reviews is ... Reddit?

Top Comment: Bad reviews from google or Amazon are deleted, Reddit doesn't care so you can tell us

Forum: r/technology

Looking for Brutally Honest Website Review

Main Post:

So I've created a quiz funnel that is doing really well, but it seems like when people make it to my site, conversion drops off significantly, most of my sales have seem to come from people building a relationship with me through email or sales/coupon campaigns.
I want to get my site to a place that doesn't put off users. I also primarily sell on amazon, but put a website on top so I could capture customer information and email.
https://shop.spicy-lola.com/
I do plan on moving the domain to not be a sub domain, and making proper product pages, but what else could I do. I also want to incorporate the copy somehow I've written right above the frequently asked questions.
I've been stuck at making a few several thousand a month, and would like to finally break into a Five figure month.

Top Comment:

The number one issue is that the site doesn't render properly on mobile. It's unusable, on some devices at least. Look at your site metrics for what proportion of your visitors are on mobile. Google will shortly stop SEO ranking any sites that don't work on mobile.

The second key issue is that there's no expectation of going to Amazon to make a purchase. It looks like a regular commerce site. If the buttons said e.g. 'Buy now on Amazon' that would help. Otherwise people may think the site has been hijacked.

On Home, make 'magnetic lashes' the headline, supported by the rest. If I ask you at a meetup what you do and you say 'no glue needed' it would make no sense. It's only when I know what the product is that you can explain the benefits. Or even a headline like 'no glue lashes' would be more succinct.

The model in the image is looking out of the frame. She should be looking towards the text as we follow the gaxe of other people, and probably smiling.

Minimum font size should be 16px.

The site fails for compliance with WCAG accessibility guidelines which reduces the number of people who can use the site and impacts SEO. The alt text for the images is supposed to describe the image.

I'm immediately offered two options. Shop now and get 50% off. Why is it either one or the other? It's a confusing choice. Make it easy.

If I subscribe how will I get my 50%? What if I want to unsubscribe? What are your privacy policies?

Do your customers want to be called 'girlies'? I don't know - make sure you know.

It's a really really long page with lots of stuff on it. Focus on the key messages and don't make me scroll in case I'm missing something. I'll get bored and confused. The key benefits should be at the top, and not repeated. If you need categories of content put them on separate pages with a navigation.

The reviews from Amazon are too small to read. And at this point the customer might think 'why Amazon?' They aren't necessarily the most trustworthy of sources for reviews.

Centered text is harder to read.

A gmail contact for a business isn't good. It doesn't inspire trust. Have an 'about' section that says who you are and why you're doing this. Put a physical address and phone if you can. Make the contact address more prominent in any case - I might have questions or want a bulk order.

Forum: r/ecommerce

What review sites do you trust? Wirecutter, Consumer Reports, etc?

Main Post:

These days for me it's Wirecutter, Outdoor Gear Lab and Consumer Reports.

Top Comment: It's not bifl products but I've been happy with https://www.rtings.com/

Forum: r/BuyItForLife